Why is "Solo" underperforming at the box office?

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Effects were really only a small part of the 'Star Wars' phenomena of 1977, though - even with the fanfare they quite rightly received. But without the interesting story and, especially, the world building, it wouldn't have attracted as much of a loyal following that it did.
GL kinda hinted that himself, henceforth my sig.
That was a rare thing. Before 'Star Wars' you had disco sci-fi, like 'Logan's Run' or dystopian future shock type movies, like 'A Boy and his Dog' or 'Silent Running'. All perfectly fine films. But they lacked the lived in world look of Lucas' film. It was that dynamic that allowed audiences to fully immerse themselves into the film.


RIP Harlan Ellison
 
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I was just thinking the other day about that. And how Star Wars change Sci-Fi to become a little more realistic in a sense. Not some goofy B-Rated Cable Movie.

Though I still love me some Battle Beyond the Stars every now and then! lol
 
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I still haven't seen Solo: A SW story yet; I'll definitely check it out at some point, probably on Blu.

However, I was recently thinking about how well it did - or didn't - do @ the box office. Yes, I know a lot of people went to see this & I know it made good $ - but, there were still some fans (myself included) who weren't that enthusiastic about seeing the movie, and I have myself talked to other SW fans (some I would even consider hardcore ones) who are also waiting/have waited to see this on Blu.

So, I really suspect that the film may have done better @ the box office if it had been released in December 2018 - instead of May. By having the film come out in May, it was only 5 months after TLJ was released - so people may not have been in the mood to necessarily see a new SW film in the theater so soon after the last one. Plus, though the OT & PT films had historically had May releases, with the ST-on, Disney/Lflm. had set a precedent of having the films come out in December (i.e. TFA, Rouge One, and TLJ). I myself typically visit family over the holidays, so we tried to make a point of seeing the films around the holidays - it's a nice family outing, since everyone loves SW films - no matter your age - LOL.

Just my .02...
 
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I take back everything I said about the release date of Solo being a bad time - I'm glad it got released this past May. I recently saw the film on Blu & loved it.

I.e., if Solo had instead come out in December 2018 instead of May, we would still be waiting for this. At least with a May release, even if you didn't see it in the theater - at least it came out on Blu-ray a couple of months ago, and we can now see this in the comfort of our own homes. Yes, it may have done better theatrically if it had been released in December due to people being used to the new schedule.....That also being said, the original films (1977, 1980, 1983) and the Prequel Trilogy films (1999, 2002, 2005) were all released in May & all did huge business. So, go figure....
 
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I take back everything I said about the release date of Solo being a bad time - I'm glad it got released this past May. I recently saw the film on Blu & loved it.

I.e., if Solo had instead come out in December 2018 instead of May, we would still be waiting for this. At least with a May release, even if you didn't see it in the theater - at least it came out on Blu-ray a couple of months ago, and we can now see this in the comfort of our own homes. Yes, it may have done better theatrically if it had been released in December due to people being used to the new schedule.....That also being said, the original films (1977, 1980, 1983) and the Prequel Trilogy films (1999, 2002, 2005) were all released in May & all did huge business. So, go figure....

It still would have made a loss. People didn't go, because they didn't care for it and word of mouth about it being meh would still have been the same. It's May release has nothing to do with 'Solo' flopping.

It was the film itself.
 
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it was a solid film. my three-word-review varies between, "it doesn't suck" and "it's worth watching" -- but it's certainly NOT something to get excited over. the word "meh" best describes it.

when the Xwings attacked Scariff, I practically shat my clothes... but when the MF discovered Green Lantern's "parallax" villain lurking inside the kessel run..? "Meh." (already seen it).
 
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Effects were really only a small part of the 'Star Wars' phenomena of 1977, though - even with the fanfare they quite rightly received. But without the interesting story and, especially, the world building, it wouldn't have attracted as much of a loyal following that it did. Lucas' crowning achievement in that film was not ILM. It was the fact that he made his universe a believable one. It was something that looked like it could have existed and people could buy into it with little effort on their behalf. 'Star Wars' was a film that you could become absorbed in, not just for the 2 hours it was on, but for a long time after that.

That was a rare thing. Before 'Star Wars' you had disco sci-fi, like 'Logan's Run' or dystopian future shock type movies, like 'A Boy and his Dog' or 'Silent Running'. All perfectly fine films. But they lacked the lived in world look of Lucas' film. It was that dynamic that allowed audiences to fully immerse themselves into the film.

This is where these new Diswars movies are let down. The world building has already been done, so they're just rifflng on that - without truly understanding it, it has to be said - and their stories are pretty uninteresting, especially in comparison with the original films. These "star wars" films are just average blockbuster fare now and the studio set out to make them so - whereas 'Star Wars' was never made as such. They are also made by people who aren't really that creative (Rian Johnson aside, who I think IS a good director, but not for Star Wars). The whole thing is overseen by a bean counter and it was kicked off by one of the worst things to happen to cinema in the last 20 years. Kennedy might be a "great" producer, but she isn't artistically inclined and Abrams is a magpie director, who's entire vision was nicked from someone else and who's shtick is rebooting things that have already had the bulk of the work done.

So, in the end, it was obvious that Diswars was just going to end up the way that it has.

Lucas had a dream, even if it was a dream that was tempered by a large creative team and the de jour practicalities of film-making. It was a dream he eventually lost the run of, but it was still born out of a wish to put the things he had in his head onto the screen for the love of doing it.

Disney dream of money and milking a franchise they had no real part in creating.

It's simply something that they bought.
This post is great! I think you nailed it sir. That’s how I’ve felt about Disney’s Star Wars
 
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I know this is kind of dead, but there are facts that some people are ignoring.

“I felt that I really wanted to put the company somewhere in a larger entity which could protect it. Disney is a huge corporation. They have all kinds of capabilities and facilities, so that there’s a lot of strength that is gained by this.

…I’m doing this so that the films will have a longer life, and so that more fans and people can enjoy them in the future. It’s a very big universe I’ve created and there are a lot of stories that are sitting in there.” - George Lucas

Atop of this, George Lucas had Kathleen Kennedy be his co-chairman prior to the immediate sale of Lucasfilms. Something that many Star Wars fans knew would happen since that plan of his started in 1986. But also one of the reasons why he sold it sooner than planned was due to the toxicity that many Star Wars 'fans' gave him. This went from both the fans and reviewers saying why The Empire Strikes Back was The Franchise Struck Out in 1980, along with complaints that the addition of the Ewoks made the franchise "kid friendly" in 1983, to the type of attacks we see here. Ones where people ignore the facts just so they can have excuses to hate.

Point being is that it failed for three reason:

- The toxic portion of the fanbase. (And yes, both George Lucas and others from Lucasfilms have strong issues with those who promote it.)
- The fanbase that missed out because they were avoiding the same toxic behavior that made George Lucas quit for a while.
- The remaining fanbase that felt one film a year was far more than they wanted. Namely the immediate burnout that happened to the books and comics.

As for the film itself, it definitely had Lawrence Kasdan's touch. And the first film that he was involved in was The Empire Strikes Back. A film that received the same type of opinions and counter-opinions seen with today's trilogy, just not with the same vitriol and venom given just because newer 'fans' have conveniently forgotten that Leia Organa treated both Han and Leia as "bumbling idiots" before saving them in the very first film.
 
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For anyone who has not seen it (like me) Solo hits Netflix on January 9th
 
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I will say, the fans are why I don't talk much about Star Wars with anyone anymore. The negativity and bile they spew at everything really is too much. I loved Ep7, was underwhelmed by Rogue One, REALLY disliked TLJ, and thoroughly enjoyed Solo, and apparently, that's too much for some people. It's all garbage or it's all great. Even the people I met BECAUSE of Star Wars have become people I can no longer talk to about it without it turning into some contentious, belittling argument.
I know this is kind of dead, but there are facts that some people are ignoring.

“I felt that I really wanted to put the company somewhere in a larger entity which could protect it. Disney is a huge corporation. They have all kinds of capabilities and facilities, so that there’s a lot of strength that is gained by this.

…I’m doing this so that the films will have a longer life, and so that more fans and people can enjoy them in the future. It’s a very big universe I’ve created and there are a lot of stories that are sitting in there.” - George Lucas

Atop of this, George Lucas had Kathleen Kennedy be his co-chairman prior to the immediate sale of Lucasfilms. Something that many Star Wars fans knew would happen since that plan of his started in 1986. But also one of the reasons why he sold it sooner than planned was due to the toxicity that many Star Wars 'fans' gave him. This went from both the fans and reviewers saying why The Empire Strikes Back was The Franchise Struck Out in 1980, along with complaints that the addition of the Ewoks made the franchise "kid friendly" in 1983, to the type of attacks we see here. Ones where people ignore the facts just so they can have excuses to hate.

Point being is that it failed for three reason:

- The toxic portion of the fanbase. (And yes, both George Lucas and others from Lucasfilms have strong issues with those who promote it.)
- The fanbase that missed out because they were avoiding the same toxic behavior that made George Lucas quit for a while.
- The remaining fanbase that felt one film a year was far more than they wanted. Namely the immediate burnout that happened to the books and comics.

As for the film itself, it definitely had Lawrence Kasdan's touch. And the first film that he was involved in was The Empire Strikes Back. A film that received the same type of opinions and counter-opinions seen with today's trilogy, just not with the same vitriol and venom given just because newer 'fans' have conveniently forgotten that Leia Organa treated both Han and Leia as "bumbling idiots" before saving them in the very first film.
 
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I will say, the fans are why I don't talk much about Star Wars with anyone anymore. The negativity and bile they spew at everything really is too much. I loved Ep7, was underwhelmed by Rogue One, REALLY disliked TLJ, and thoroughly enjoyed Solo, and apparently, that's too much for some people. It's all garbage or it's all great. Even the people I met BECAUSE of Star Wars have become people I can no longer talk to about it without it turning into some contentious, belittling argument.
There's only 2 groups of "fans" that bug me:
1) The "fans" that blindly love everything with the Star Wars name on it and attack people that don't.
2) The "fans" that only like 2 of the of the 10 theatrical movies out so far.

I can respect people that say they didn't care for the Ewoks in ROTJ claiming commercialism and toy sales but still like the movie.
I can respect people that say they have problems with JarJar in TPM or the dialogue in AOTC but still appreciate the movies as a whole.
I can respect people that say they don't like the ST because Disney has disrespected the original characters and feel nothing for the new ones.

What I can't respect are people that say ANH and ESB are the only good movies and they hate everything else. They shouldn't be in a forum like this. All they get off on is stirring the pot and creating hate and controversy.
It's great you like 2 movies but you are not Star Wars fans.

Move along. This isn't the franchise you're looking for. Move along.
 
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I think it's up to each individual person to understand what level of investment it is they employ. If someone only truly loves 'Star Wars' and 'The Empire Strikes Back', and wants to try and tell me that they thought 'Rogue One' sucked, then so be it. I'm not going to tell them to "move along". That's up to them to decide, and in any case, "move along" and "this isn't the franchise you're looking for" is just poor replacement language for saying "fu*k off", which isn't a right anyone has, regardless of how much of a fan they, themselves, think they are.

The problem, though, remains Star Wars itself, because the series can scale truly excellent heights and plummet to spectacular lows and it's nigh on impossible to find anyone that doesn't have some issues with it here and there, and if someone thinks that everything before Diswars is awful, then that's up to them.

Personally, at present Star Wars is 'Rogue One' through to 'Return of the Jedi'. I'm hoping that 'The Mandalorian' turns out to be good and that there's an announcement of a new stand alone film for twenty-twenty-something. Because, for me, the sequels are a busted flush (with my interest level in Episode IX at zero), the prequels have always been awful and I wasn't pushed at all on 'Solo'.

So, hopefully, once Disney wraps up their trilogy, they can find some people that actually know what their doing with this series that they paid so much for and that they can, at least, get things onto an even keel. Because Disney has shown, with 'Rogue One', that they have the ability to get things correct, when they place projects in the hands of people who understand what they're doing, which (arguably) JJ Abrams, Rian Johnson and Lord/Miller didn't...and I'd go further and say that neither does Kathleen Kennedy, Pablo Hidalgo, Dave Filoni or anyone else in charge at the moment.

I've been watching this stuff for decades now, in fact I can't remember a time when Star Wars wasn't a part of my life. But I have never seen it in such a state of utter confusion as it is at present.
 
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I will say, the fans are why I don't talk much about Star Wars with anyone anymore. The negativity and bile they spew at everything really is too much. I loved Ep7, was underwhelmed by Rogue One, REALLY disliked TLJ, and thoroughly enjoyed Solo, and apparently, that's too much for some people. It's all garbage or it's all great. Even the people I met BECAUSE of Star Wars have become people I can no longer talk to about it without it turning into some contentious, belittling argument.
I know what you mean. There is a story I can tell you but to simplify it, the cowards I encountered made me realize that they care more about their preferences than the purpose of promoting a fandom. All I did was point out that the Facebook group promised a unity for all fans, and what was actually given was an excuse to be unsupervised pre-schoolers there. I tried to even be polite but what was said had me point out that they were insecure, wasting their life on something that has no real meaning to them, and are an issue within this community. All because those who did reply acted like a I was a "insecure loser".

As for my return, it was thanks to what a Lucasarts employee told me about s/he does with these types of "fans": S/He avoids them. And that person is currently working on Star Wars: Resistance.

And with me, I am collecting graded Star Wars: The Vintage Collection figures on 'Solo' cardbacks. All thanks to this film motivating me to do this. Will it **** off people if I use CAS instead of AFA, including one that I will not mention? Let it. Because I am here to know who likes what, not hear "stories" on what Disney is doing wrong with the characters/franchise/etc. Or that my personal preferences are "wrong". Things I have already dealt with prior to joining this forum.

Plus I did like The Last Jedi. And only because I read all the negative opinions fans had with The Empire Strikes Back in 1980. My only issue is that it felt a little too long, had a cheesy ending, and required a guidebook for newer fans that may think that The Empire Strikes Back is the best Star Wars film to date. Other than that, I had no issues because even George Lucas admits that his version would also have been hated by these "fans". And that was a more recent claim.

But until then... I am sticking with this film, The Mandalorian, and do so while I hope for a modern take of the Droids animated series. And watch The Muppet Show do a Disney Homage at the end of their Star Wars episode, and use CAS for my regrade/re-casing needs despite what others might think of them. :whistling:
 
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