As a fan who's been openly critical of Star Wars and its levels of blatant commercialism...even I'm like "NOPE! I need one...NOW!" Here's the thing! When you make merch to promote your material, I get it. But when you make material to promote your merch, it's obnoxious. Baby Yoda serves a purpose in the story, he's crucial to it. Integral! So yeah, I'm so gonna buy him!