You've hit the nail right on the head.This figure is proof of the kind of "games" Hasbro is playing.
1. This figure was recently (and in mung places still is) available for half the price.
2. The claim by Hasbro has been that SA figures are too costly and there for drive up the msrp to an uncomfortable price for a 3.75 inch action figure, and yet this 5poa figure costs $13, simply for an armor up accessory no bigger than a build a weapon accessory, packed into a larger more costly empty box.
3. The Walmart exclusive SA 3.75 figures are also packed into an unnecessarily elaborate box, but these figures include the "more costly SA", for $13, the same price as these armor ups?
Failed experiment indeed. What's going on here?