I do agree with what you've said, but also remember, no matter what the facts are in front of us (how many of what figures are or aren't on the shelves), or what the corporate strategy may be, there remains one immutable constant... supply&demand.Because Hasbro under estimated the demand. (Personally I believe Hasbros approach to toy making as shifted to incorporate manipulating the market). Many people will laugh at this and say things like "another conspiracy theory". That's all good and well until you consider the money involved in licenses like Star Wars. It's counter intuitive to think about toys in this way. But even Lucas himself acknowledged the relevance of toys in the movie business. Most of the money came from toy sales. Since the world is changing and toys are slipping into irrelevancy, I think Hasbro decided to go on the offensive and make sure toys stay relevant, since it's the business they're in.