- Mar 25, 2004
- Reaction score
I think Hasbro did a very poor job in getting the word out about Cookie Monster. I only saw a couple of articles in the mainstream media/internet on the day the project was announced.Cookie Monster seemed like a great PR move, as he is a lovable iconic character with few reasons to be doubted (he’s been criticized as a calorie eater, but hey, it’s 2019, and no one is immune to controversy). Unicron also made sense as a grand-scale product for a devoted fan base. Cookie seemed like good change-of-pace choice, and Uni a fair balance for another franchise.
But apparently only a few people truly wanted them. We shouldn’t blame Unicron’s failure just on its short 48-day pledge time; it was massively advertised, with its own special booth at SDCC, and had the whole Takara Tomy team promoting it on social media. People knew about this, and have had plenty of chances to support it.
I don’t think that Hasbro realized what a task it was to fund these at those quotas and prices.
But I never would have seen them unless I specifically went looking for them. I really only know about the project because of visiting SW forums, which is not where busy parents are going to be spending a lot of time!
I don't honestly know the best way to market a high-end toy, but it really feels like they did almost nothing. It's shame it's going to come up so very, very short. It does look like a great product for the right audience.
It's failure will probably have a chilling effect on future Haslab projects.