I imagine Force Friday sales justified the inclusion of characters like this for future films. No one knew anything about the characters and really all I saw at midnight madness were young 20-somethings having a go at nostalgia and re-sellers. The nostalgia trippers were grabbing cool looking guys like this while reminiscing about how cool Maul's lightsaber was back in the day and scalpers were, well, just being scalpers! Everything was being bought around me and pegs were pretty barren for several months so I imagine lack of knowledge and pure hype is part of Hasbro's plan. Burnout has to set in eventually if we're basically getting a film a year for the foreseeable future. I actually didn't buy anything that wasn't Rey, Finn or Kylo until I saw the movie but guys like us are really a minority in the game. I'm actually going to probably be a little more liberal with my RO purchases because it really did touch off some nostalgia getting new figures based on "my" Star Wars. The PT never really resonated with me and I started buying figures again around EPIII.
Sadly that nostalgia had me track down Goss, Sarco and Zuvio this week now that we know they are present in the film! After I first saw the film I went about grabbing guys that actually were in the film first and those guys always got left behind (even though Sarco seemed pretty cool).