Just an FYI, there's no wagon. The agencies for these actors are the ones that are dictating pricing for each and every thing that's being written. They realize that fans are willing to pay additional money for additional writing, so they are charging for it, plain and simple. The two autographs you just got are on the less expensive side, but looking at some of the bigger names that are charging hundreds of dollars per signature, of course they are going to charge more for Personalization's, Character Names and Quotes. If they didn't, then everyone would request it, which would make the signing last twice as long. It takes more time and many actors would rather not do it. Instead of not offering it at all, it's offered at a higher price point so the actor is paid for their time, and the fan gets exactly what they've asked for. Those who have to have it can grab it, but it's certainly not required to place an order and get something signed.