Can you Identify this- Young Jedi Kit

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Ok so I am pretty sure figured out what this is but it was very much by luck and coincidence, and it has in my opinion a fun story behind it. I will share the story once someone figures out what it is. One person already knows so he needs to keep quiet for a little while (thanks again). It is vintage SW. Envelope measure roughly 7 x 11

Thanks
Todd


UPDATE:
You guys are too good, NEW HOPE got it first. Mike the Massive I think get honorable mention and LT Branner sealed the deal,

So know let me tell you the story, I would recommend you read this article first.

powerofthetoys.com » Young Jedi Knight Promotion

So at C6 I picked up a Young Jedi Mailer Kit at room sales. It has most of its contents, and I thought it is just a really neat piece, and I collect the mailers. So I finally got around to displaying it this weekend and it donned on me that maybe there was a tie in to the full cases of the Luke Jedi and C3P0 200 figure cases, so I started this thread on Questions about- Cases of 200 Bagged Figures- Young Jedi Mailer Kit Wednesday night trying to get some ideas as to if my idea had any credence and gain some additional information


So on Thursday, I had to travel the state for work, so I stopped into a toy shop that is about an hour away from my house. And I see this envelope in one of their cases, Hoping that it may be a coin mailer I get excited as I was looking for one of those. The lady pulls it out and I start looking at it, and with the mailer is the young jedi knight poster. So it has the Young America, MN address that I know ties it into the SW fulfillment center. I ask the lady the price and she has no idea, she tries to google, and ebay it with no avail. She calls her husband who does not have any ideas. So after a short negotiation I get the item, but I still have no idea what it is I have. Then Thursday night I get a PM from Shawn K, with the link to his Young Jedi Knight article linked above in regards to the other thread. And what do I see the mailing envelope appears to match the one in his photo. So I am pretty well shocked, and giddy at this point. I have a nice phone conversation with Shawn K about it all, and we conclude this is indeed a Mailer from the 2nd portion of the program.

Crazy couple of days
Todd
 
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As Gene Wilder said in Will Wonka

you get nothing, you lose, good day sir, I said good day


Cheers DB
Todd
 
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Lol@Mike's guess.

I just worked it out but won't give it away, nice find Todd :)
 
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I was thinking Anakin special offer, because you said "jedi era". Vintage figure of the month club:p
 
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Kenner cared, so maybe it was a response letter with a missing accessory or replacement toy/item/accessory from a parent who complained about one missing?
 
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Ok so I am pretty sure figured out what this is but it was very much by luck and coincidence, and it has in my opinion a fun story behind it. I will share the story once someone figures out what it is. One person already knows so he needs to keep quiet for a little while (thanks again). It is vintage SW. Envelope measure roughly 7 x 11

Thanks
Todd

It has the same type of envelope and label address :ninja::
powerofthetoys.com » Mailer Guide
yjkfollowup.jpg
 
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Updated:

Check the first post, it did not take you guys to long

Todd
 
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That may indeed be a follow-up mailer to someone sending in their redemption coupon from a Young Jedi Knight Direct Mail Program kit. The YJK kit mailers themselves were a generic white box, with the addressee's name showing through a cut-out window. If you're interested in the true story of Kenner's Young Jedi Knight Direct Mail Program (as I was involved in it), you can read about it here

Young Jedi Knight Direct Mail Program Kit Complete Poster Chewbacca RARE | eBay

Tom N.
 
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Tom,
Thanks for the input into the background. Do you have any insight as to the 2nd half of the promotion? I noticed you bolded "true story" I dont see any conflicts between your story and Shawn K's article. There is some guessing (alot by me) going on regarding the 2nd phase of the promo, and how it was fulfilled. Also did they send out 1.5 million of the original mailers or was that number paired down (maybe regionally)?

Thanks and I look forward to your response
Todd
 
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Tom,
Thanks for the input into the background. Do you have any insight as to the 2nd half of the promotion? I noticed you bolded "true story" I dont see any conflicts between your story and Shawn K's article. There is some guessing (alot by me) going on regarding the 2nd phase of the promo, and how it was fulfilled. Also did they send out 1.5 million of the original mailers or was that number paired down (maybe regionally)?

Thanks and I look forward to your response
Todd

What you are referring to was not a "2nd half of the promotion". That was simply the redemption fullfillment process - sending out the free figure to those who mailed in for it. The fullfilment house was located in Young America, MN. "Promotions" were the offers on cards, some offers at the retail shelf, or in this case the direct mailing of the YJK kits to households. I do not have any insights on the 2nd half fullfillment process. I was only involved in the up-front Star Wars Direct Mail Program (YJK kits) and the follow-up research to measure the effectiveness of the campaign.

We did indeed send out the YJK mailers to 1.5 million households, spread across the US to all census regions. It was not scaled down. I have the details in the final report I wrote on September 6, 1984, with limited distribution to executive management and the Star Wars marketing group at Kenner.

Tom N
 
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Great to see some people guessed it and had read my research. :) It was good talking to you Todd and I'm certainly envious where I still need the envelope for my own collection. With two found examples now, there has to be others out there waiting to be found. At least I'm holding out hope for more.

Tom, great to see you posting some of this info that you've shared with me awhile back. It's makes a world of difference to hear it from someone directly involved with the promotion. Would you mind if I added the info in your auction listing on my site?
 
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This is amazing!! I had seen the auction for the Robo-Voice Robocop a while ago, but to learn that the actual Kenner employee is a member of the forum who actually contributes..... WOW!!!! Thank you!!!
 
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Great first hand info Tom! Cool to hear Grey made the advertising for it, I almost took a job at one of their agencys way back. It must indeed have been an expensive promotion, 1,5 million mailings, just wow!

I still wonder about the Made in Mexico Logray, was it regular production, early production or late pre-production? I cant even remember my own conclusions from back when I was looking into the YJK mailers :) Maybe the variant collectors have compared the bagged YJK Lograys to other MIM Lograys?

There are a few John A (no, not Alvarez) sample mailers out there with different characters, I have a Chirpa which came from a guy which had a handful mailers he recieved directly from Kenner. And those had some different characters, mostly Chewie and Logray though. But there was no reason why he would have swopped baggies so I dont believe that happened. He made notes on all of them and my was recieved from Kenner the 15th of August 1984, i think he was consistently pestering kenner about free stuff if I recall correctly :)

Mattias
 
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Great to see some people guessed it and had read my research. :) It was good talking to you Todd and I'm certainly envious where I still need the envelope for my own collection. With two found examples now, there has to be others out there waiting to be found. At least I'm holding out hope for more.

Tom, great to see you posting some of this info that you've shared with me awhile back. It's makes a world of difference to hear it from someone directly involved with the promotion. Would you mind if I added the info in your auction listing on my site?

Hi Shawn,

Feel free to add the information from my auction to your YJK Mailer site.

Tom N
 
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I still wonder about the Made in Mexico Logray, was it regular production, early production or late pre-production? I cant even remember my own conclusions from back when I was looking into the YJK mailers :) Maybe the variant collectors have compared the bagged YJK Lograys to other MIM Lograys?

Mattias

Based on what I've read on the old newsgroups it was concluded that is was the same as the MOC Made in Mexico Lograys. However, I've never taken the time to hunt one out to compare with my baggie. Here's a picture of it for those who want to follow. They were originally thought to have been first shots because of the lack of markings on the back and the dried paint that is typically on the baggie with them.

logray16.jpg
 
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