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Thread: Hasbro Says It’s Game Over For Plastic Packaging

  1. #1

    Hasbro Says It’s Game Over For Plastic Packaging

    Hasbro has plans to reduce the amount of Plastic used in the near future. What do you think this means for Star Wars toy line in the years to come?
    Hasbro, one of the world’s largest toy manufacturers, has stepped up its sustainability game and is phasing out all plastics used to package its toys and games by the end of 2022.
    The plastics ban covers just the packaging, not the plastic action figures or dolls or trucks inside the packaging. But Hasbro said it is targeting the most wasteful part of the toy buying experience – the part most likely to immediately end up in the trash.
    Hasbro’s announcement today is part of a decade-long effort to reduce the environmental impact of its products.
    The initiative helps Hasbro, the maker of brands like Monopoly, Nerf, My Little Pony and Magic: The Gathering, score points in several ways. Today’s young parents care about sustainability. And they are horrified by how much waste is generated by the packaging surrounding a typical action figure, doll, or toy truck.

    The move could end up having the added bonus of making those packages easier for moms and dads to open going forward by eliminating the blister packs, shrink wraps, and plastic bags that toys are now encased in, sometimes in multiple layers.

    Most of the toys Hasbro sells will continue to be made of plastic. But with the packaging decision, Hasbro is going after the most disposable, single-use part of the toy equation, something Hasbro President and Chief Operating Officer John Frascotti likens to the “water bottle” problem of the toy industry.

    The toys, Frascotti said, typically stay with families for many years, but the packaging is discarded almost immediately. “So it’s more like a single-use plastic, more like a water bottle if you will,” he said.

    etting rid of plastics in the packaging is a continuation of Hasbro’s efforts to show “good environmental stewardship,” Frascotti said.
    It eliminated the use of wire ties – the strips used to hold action figures and toys in place so they don’t shift in the box – and replaced them with rattan in its packaging in 2010.
    Last year Hasbro began using plant-based bioPET plastic in its packaging and it also launched a recycling program for toys that lets parents print a free shipping label and mail toys to TerraCycle, which turns them into new products.
    The latest initiative means that Hasbro will eliminate use of the bioPET plastic as well.

    To continue reading the article please click here.

    Thoughts on this development?

  2. #2
    Good. I hope they set an example for a lot of businesses with this move. The added bonus could be that since the products are made in China etc. those countries too will look more into this, at a certain scale of course. But it's a start.
    "Without respect - we reject!"

    My custom Hoth Rebel Turret thread

  3. #3
    I think it's cool. It'll also be nice to get a black series figure and not bend the lightsaber/weapon and practically have to smash the figure to get it out of the plastic tray it's on.

  4. #4
    This is a very cool and positive move. My only worry is how they might achieve a 'window'. Even with the new face print tech, a 100% perfect figure is still hard to find. I do like to check paint apps when buying in bricks and mortar, and hope this new innovation doesn't involve 'blind boxes'.

  5. #5
    I understand the reasoning behind this - but still don't think it's a good idea....and may actually lead me to completely leave this hobby:

    If they eliminate all plastic packaging for carded/boxed figures (3.75" & 6"), then how will you see the figure in the package before you buy this?! I.e., I don't want to buy a figure, and then open a package - only to find that they've packaged the wrong figure - and/or that another customer has pulled a re-pack situation. I.e., at least now when figures are packaged in blisters & boxes you can see what you're getting ahead of time.

    And this rationale even carries over to figures you would order from an online company like Amazon (for example). I.e., if I look at a product on a website & they show it boxed/carded - again, at least you can tell what you're getting when you order this. Granted, they may still send you the wrong item - but the likelyhood would be less if they themselves can see what they're sending you when they ship this.

    Without plastic packaging, they will presumably just be using paper - and there is no way you would be able to see the figure(s) before the purchase. Forget it.

    The only way I see that this 0 plastic packaging could work would be with vehicles without pack-in figures - which, IIRC, is already happening to a certain extent.

  6. #6
    not sure how Hasbro is going to tackle the concept of phasing out all plastic by 2020 but I found an interesting article about Plastic alternatives that Hasbro might be looking into. not sure if these plastics can be see through similar to the plastic we now all know of but its a start:

    Plastics is one of the biggest challenges the world is facing right now. Thanks to David Attenborough’s Blue Planet, consumers are suddenly aware of the thousands of tonnes of plastic filling the ocean.
    As plastic is so prolifically used, especially in packaging, brands are going to need to act quick to find plastic alternatives. In fact, 25% of consumers are extremely concerned about plastic packaging, 42% think manufacturers should prioritise making packaging recyclable and 21% think the industry should work toward entirely plastic-free packaging (Kantar). This number is only going to grow as plastic continues to get covered daily in the press. Brands will need to be seen to be taking a responsible approach, otherwise they will risk damaging their hard-earned equity.
    With so many plastic alternatives being developed, we’ve rounded up 13 of the most exciting innovations in plastic replacement.
    1. Plant-based plastics
    A.K.A. Bioplastics are made from a variety of sources such as corn, which is broken down into PLA, or polylactic acid. This is incredibly sustainable to produce, as it’s made from the waste products from the production of corn – which is also easy to grow. PLA can be used to make drinks bottles, various food grade containers, as well as films. Eco-heroes Innocent are now making their bottles from 15% PLA.
    2. Mushroom root
    With Mycelium (mushroom roots, funnily enough, the same stuff that Quorn is made from), packaging is literally grown. Ecovative Design gather agricultural waste, mix it with the mycelium in moulds and then the packaging quite literally grows. You can see how it works here, though I’m not 100% sure it isn’t magic.
    3. Bagasse
    Bagasse is a by-product of sugarcane processing. Due to its malleability and stickiness, it can be easily moulded into packaging suitable for food delivery and food service – similar to polystyrene. Unlike polystyrene, it’s certified biodegradable and compostable, and being a by-product, much more sustainable to produce.
    4. Seaweed water bubbles
    UK startup Ooho have created an edible (and by default, biodegradable) water bubble made of seaweed. Their aim is “to provide the convenience of plastic bottles while limiting the environmental impact”.
    They have developed manufacturing processes that make this both more efficient and cheaper than producing plastic bottles. The process produces 5x less CO₂ and uses 9x less Energy vs PET production.
    5. Shower-friendly paper
    Beauty behemoth L’Oréal have just launched an eco-beauty range, Seed Phytonutrients. The products themselves sound lovely (made from 93-100% natural ingredients, cruelty -free, paraben-free etc.) but the packaging is where the real innovation is.
    Made by Ecologic, the outer card is recycled, recyclable, compostable, glue-free and water-resistant. The inner liner is made with recyclable plastic, and uses 60% less material than regular plastic bottles.
    6. Stone paper and plastic
    It might surprise you to know that paper can be made out of stone. It certainly did me. I have a stone paper notebook and it has the most beautiful smooth finish, almost cool to the touch. This incredible innovation has several possible packaging applications. It can be used as a paper or plastic alternative, being printable, recyclable, water-proof… and its eco-credentials look pretty good too. It is made from calcium carbonate, which is one of the Earth’s most abundant resources and its production process uses less water, has a lower carbon footprint, and is more energy efficient than regular paper production.
    Stone paper can also be used to make FDA certified food grade packaging. This can be used for making paper (supermarket singlet) bags, takeaway food cartons, greaseproof paper wraps as well as Ziplock bags.
    7. Palm leaves
    Holy Lama use palm leaves from the areca palm to create the oyster-like cases for their handmade soaps. The leaves fall naturally from the areca palm, then they are collected and moulded into the desired shape. Brilliantly environmentally friendly as they use a natural waste product of the areca palm and the final packaging product is biodegradable.
    A Berlin startup Arekapak is developing palm leaf packaging for food such as fresh fruit, vegetables and nuts.
    8. Corn starch and sorghum loose fill
    EcoFlo loose fill is made from corn starch and can be used the same way as regular polystyrene loose fill. This eco version – which can also be made from sorghum (a crop similar to popcorn) – is biodegradable, odour free, and maybe best of all; static-free!
    9. Edible six-pack ring
    Saltwater Brewery in America have developed a material for their six-pack rings which is not only biodegradable and compostable, but also edible. Made of barley and wheat remnants which are a by-product of the brewing process, if it’s dropped in the ocean now, this packaging will actually benefit the sea life!
    10. Silberboard – metallised paper
    Developed as a sustainable alternative to traditional composite metallised papers and boards, Silberboard is both recyclable and compostable. The paper weight can be used for food on-the-go and labelling, the card weight can be used for all kinds of boxes – for food, household goods, pharmaceuticals… etc. etc.
    11. Wood pulp cellophane
    NatureFlex is the sustainable younger brother of cellophane, which is made from FSC certified wood pulp, and certified biodegradable. It comes as Uncoated, which is perfect for chocolate and confectionery as well as household items; Semi-Permeable, which can be used for fresh produce and dairy; and Barrier for bakery, snacks, coffee, tea, chocolate, confectionery as well as home and personal care items.
    12. Prawn shell plastic bags
    Scientists around the world are developing plastic alternatives out of the most unlikely things. One of these is chitosan, which is made from prawn and crab shells, which are usually a waste product. Nne has commercialised this technology yet – but the material has the potential to replace plastic in packaging for food and drinks.
    13. Milk plastic
    Casein – the protein found in milk – has been used to make plastic for over a century, but it went out of fashion in favour of the more hardwearing, long-lasting petrochemical variety. Lactips have developed tech that combines the protein with clay and a reactive molecule (glyceraldehyde) which make the plastic much stronger, but still biodegradable. Lactips already produce milk plastic for the detergent industry (you know those little bubbles you pop in the dishwasher?) and now are looking to move into the food and beverage industry, as well as pharmaceuticals and agrochemicals.
    It’s only a matter of time before your competitors start using one of these great developments and gain differentiation in the market. (We recently wrote about Veuve Clicquot’s eco-packaging initiatives.) How can your brand lead the way?
    Want to explore packaging innovation? Talk to us.
    Longing for the Good Old Kenner Days where SW Figures were in great supply and everyone was able to find their favorite characters etc..... Hasbro you need to follow this example ! Twitter: @SWChamp

  7. #7
    I hope they dont just leave the figures exposed like Mattel's Jurassic Dinos. No plastic on those packages , but I dont like that anyone can touch and mess with the toys while on the store shelf. I dont want to get a figure home only to find greasy fingerprints or boogers wiped on it. I may be weird, but I like my toys untouched until I get my
    hands on them. I'm done with this line anyway save for Bespin Luke and Leia (dress) and Cantina aliens if they do them, but if they decide to save plastic by removing the window, I'm completely out.

  8. #8
    All very interesting, DarkArtist. I wasn't aware of these alternatives. It sounds like a lot of these are a lot more biodegradable than regular plastics. Going along with this, Going along with this, I definitely try to recycle everything possible - including, of course, plastic/paper packaging from SW toys I open

    In any case - if Hasbro can use an alternative to plastic - that is still a "covering" which enables you to see the figure(s) in the packaging, that would be fine with me. Time will tell re: what their plans are, however.

    Zepp_Head, I also don't like the ideas of figures being packaged "loose". It's one thing if another customer can touch the package itself before you get to this; however, it's another if they've possibly messed up the figures (with dirt, grime, etc.) by touching them repeatedly before you get to them. These toys are packaged/enclosed before purchase for a reason.

  9. #9
    From Yackface "How will this effect the look of iconic action figure lines like the Vintage Collection and Black Series or does the switch to bioPET (from PVC) in bubbles and window boxes already address that initiative?"

  10. #10
    Yeah, in general, this is a good move, but as others have pointed out - the window to look at the figure is good for multiple reasons -

    First of all - to see the figure inside obviously.
    For people who don't open the figures, this is important.
    At the same time, you don't want NO plastic window the box - just open air?
    Accessories could get lost/stolen.
    And the dust factor. People who display unopened - if there is no plastic window, the dust will be collecting INSIDE the box!

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